The New York gallery American Fine Arts, Co.—whose name today is largely synonymous with that of its gallerist, Colin de Land (1955–2003)—represents a gallery practice in which a decided deviation from conventional models overlaps with successful activities within the framework of the art market. Today, American Fine Arts, Co. and de Land figure as uncontested projection screens for the desire for independence from or bohemian resistance against the dictate of the market.

Texts by Andrea Fraser, Manfred Hermes, Karl Holmqvist & Tobias Kaspar, Isla Leaver-Yap, Jackie McAllister, James Meyer & Christian Philipp Müller, Magnus Schäfer, Axel John Wieder, Phillip Zach; conversation between Colin de Land, Josef Strau, and Stephan Dillemuth; introduction by Hannes Loichinger and Magnus Schäfer.