Mode and Mode is a periodical that addresses printed matter in fashion practice. Each issue explores experimental publishing in fashion with an interview around a print-based project at the margins—one that has critical effects to fashion as a discourse—with the aim to level alternative, lesser-known fashion practices with contemporary fashion discourse. Mode and Mode four ‘fashion without fashion’ features a reprint of the publication Friction/Parade 99 (1999) created by Keupr/Van Bentm in collaboration with Experimental Jetset.