Rossella Biscotti’s 10 × 10 interrelates three histories- the use of punch cards to program both early data processing machines and automated looms (jacquard) respectively, how demographic records have been modeled through census taking, and the legacy of the Haus Esters (1927–1930), a single family villa built by a textile baron- so as to question how statistics and quantitative analysis not only represent a given reality, but how such illustrations may also hide cognitive basis hidden in contemporary profiling methods and other displays.